Most Growth Hacking is BS, so I Wrote a Book About It

Most growth hacking is BS. That is the biggest discovery I made while researching for my book Hacking Growth. However, I still used the term growth hacker repeatedly through my book, even though I don’t particularly like it, because I really like the hacker aspect of the term. Because I like the hacker portion (and mentality) of the term growth hacker, I focused on heavily. I steer readers away from the “get rich quick” sounding stuff that has given growth hacking a bad name, and tell readers to focus on making big discoveries that accelerate the growth of their business in a meaningful way.

Why Some Content Goes Viral

Every marketer has a desire to make content that is successful— this means creating content that increases pageviews, revenue, or whatever key metric matters most for their business goals. Some content never goes beyond the content creators eyes, but other content has the ability to take off and become highly successful. Why does some content get shared and other just vanish into an internet abyss?

Jobs-To-Be-Done Theory

The Jobs-To-Be-Done Theory is an economic theory from well-known Harvard Business School Professor Clayton Christensen. The theory will help you with business leadership, disruptive innovation, and growth marketing strategy. The theory was crafted around the notion that instead of looking at the product that people are buying, you need to examine why they are buying the product. You need to ask yourself, “what is the desired outcome that consumers are trying to achieve that is causing them to purchase this product?”

The Hacker Mentality

The original definition of a hacker does not revolve around the notion of writing mischievous code, but rather outlines a person who is an exceptionally creative builder and innovator. If you’re reading this, you’re probably a hacker (you just may not realize it, yet). You are always looking for new tools that help you refine your way of innovating and you love conquering challenge after challenge because you often feel like you have no idea as to what you’re doing, but take comfort in the fact that visionary leaders like Steve Jobs or Elon Musk were once at this same point in their professional journey. A hacker is drowning in a sea of knowledge and when everything clicks, they make big things happen.

Bundling unrelated products will increase your sales

It probably seems counterintuitive, but the best way to bundle products together is actually to bundle unrelated, not related, products together. Before explaining why this is, let’s take a moment to have a quick refresher on what bundling is. Bundling is the practice of selling two or more products or services as a single unit for a discounted price. A bundle is attractive to consumers because a consumer wants to receive value, and the discount associated with receiving multiple products helps consumers feel like they’re getting decent value.