I’m not a fan of Cyber Monday, but you can’t deny that it’s a phenomenal marketing and sales tool. That’s why to reverse the way that Cyber Monday works in the favor of big businesses I have decided to make it so that I end up footing the bill for what’s hopefully a large donation to Donda’s House. I’m doing this by making it so that when people download or purchase my book, Hacking Growth, I make a donation to Donda’s House. It’s Give (and Save) Monday around here.
Traditional marketing is dying, fast. The Internet has made it so that money is no longer the biggest marketing advantage– resourcefully combining data, product, and marketing to build a strong community around your brand is. The days of press releases and billboards are gone, and the days of giving your customers the tools to talk about your product are here. When customers have the tools to easily talk about a brand, it becomes easier to accomplish explosive growth and come up with creative and fun ideas to build a business that triumphs.
This is why I wrote Hacking Growth. I wanted to take myself (and you) on a journey through the mind of the type of marketers who have made companies such as Tinder, Facebook, Buffer, and Dropbox successful by spending very little money. It’s about using the hacker mindset to come up with untraditional marketing tactics that exploit holes in systems as they currently exist for intellectual, creative, and business gain. By adopting this new marketing mentality, you will achieve impressive business results and have the most fun you’ve ever had building a business.
Most Growth Hacking is BS, so I Wrote a Book About It
Most growth hacking is BS. That is the biggest discovery I made while researching for my book Hacking Growth. However, I still used the term growth hacker repeatedly through my book, even though I don’t particularly like it, because I really like the hacker aspect of the term. Because I like the hacker portion (and mentality) of the term growth hacker, I focused on heavily. I steer readers away from the “get rich quick” sounding stuff that has given growth hacking a bad name, and tell readers to focus on making big discoveries that accelerate the growth of their business in a meaningful way.
Why Some Content Goes Viral
Every marketer has a desire to make content that is successful— this means creating content that increases pageviews, revenue, or whatever key metric matters most for their business goals. Some content never goes beyond the content creators eyes, but other content has the ability to take off and become highly successful. Why does some content get shared and other just vanish into an internet abyss?
The Jobs-To-Be-Done Theory is an economic theory from well-known Harvard Business School Professor Clayton Christensen. The theory will help you with business leadership, disruptive innovation, and growth marketing strategy. The theory was crafted around the notion that instead of looking at the product that people are buying, you need to examine why they are buying the product. You need to ask yourself, “what is the desired outcome that consumers are trying to achieve that is causing them to purchase this product?”
Zero to One: Notes on Startups, or How to Build the Future – Book Review
It’s been awhile since I read Zero to One by Peter Thiel, but I still vividly remember a lot of it. The clarity of my recollection of the book after last picking it up about a year ago is a testament as to how good and useful of a book it is.
Harvard Business School’s HBX CORe is Worth it
Earlier this year I completed the new HBX CORe program from Harvard Business School. Since then, I’ve had a lot of people ask me questions about the program and the question, “Is HBX CORe worth it?” continuously is asked. The simple answer to that question: yes.
The Hacker Mentality
The original definition of a hacker does not revolve around the notion of writing mischievous code, but rather outlines a person who is an exceptionally creative builder and innovator. If you’re reading this, you’re probably a hacker (you just may not realize it, yet). You are always looking for new tools that help you refine your way of innovating and you love conquering challenge after challenge because you often feel like you have no idea as to what you’re doing, but take comfort in the fact that visionary leaders like Steve Jobs or Elon Musk were once at this same point in their professional journey. A hacker is drowning in a sea of knowledge and when everything clicks, they make big things happen.
LinkedIn’s Stunning New Toronto Office
LinkedIn just opened the doors to a new Toronto office, and it’s amazingly designed. The office is located in Toronto’s Eaton Centre Towers, and was designed by IA Interior Architects. The office features a brilliant view of downtown Toronto, a gym, a lounge, a two-story game room, meeting rooms, a relaxation room, and multiple relaxation spaces.
Traction: A Startup Guide to Getting Customers – Book Review
I recently read the book Traction: A Startup Guide to Getting Customers, and found it to be a fantastic read with tons of great ideas on how to grow a business quickly and find new customers efficiently. The book, which was written by Gabriel Weinberg and Justin Mares, outlines the ways in which marketing is currently undergoing a major shift in tactics.