Innovative person.
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Video: Be data informed, not data driven (Facebook)

I just stumbled on this talk that Adam Mosseri gave at UX Week 2010 and thought it was really interesting and worth sharing. Adam highlights the importance of being data informed, rather than data driven, and discusses three ways that Facebook uses quantitative data to:

  1. Set high level success metrics for large projects.
  2. Find pain points in existing flows.
  3. Optimize small, but important, interactions.
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Persistence is critical when building a business

Persistence-header

After helping organize two Startup Weekend early this year, I’ve come to notice one reoccurring characteristic that all of the successful teams seem to posses: persistence. Persistence is undoubtedly a fundamental characteristic that an entrepreneur needs to have to be successful. Persistence has the ability to make a business blossom because it means that you wont give up on your goals and dreams. When you’re heavily vested in the idea that your goals are going to be achieved, you find ways to gain traction and build better products.

When faced with a potential disastrous situation, a persistent entrepreneur remains hopeful and optimistic, but is willing to alter their course to drive an idea forward. A persistent entrepreneur needs to be more than just determined, but also mature, self-confident, and smart enough to know when something isn’t working and pivot. When a pivot occurs, the persistent entrepreneur steps back, figures out what went wrong, and then once again goes full speed ahead towards their ultimate goal.

Organizing Startup Weekend and watching other teams build businesses helped remind me the importance of not being discouraged when you’re turned down or things don’t go as planned. You simply need to work hard and persevere to achieve your goals.

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Get your startups first 2,000 signups

When you launch a startup, one of the hardest things to do is acquire new customers. How to you spread the word? How to you get people interested? How to you turn awareness and interest into a conversion (registration)? It’s difficult to pinpoint an exact way to lock down a big group of initial and beta signups, but this great slideshow that outlines how Front App was able to use creative methods to get users fast is a great guide to help you kickstart your online business.

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What’s the point of marketing before you’ve even found a product/market fit?

marketing-before-product-market-fit

I’ve been doing a lot of research into growth marketing for the last few months. One of the questions that I’ve ended up thinking about quite a bit recently is, “what’s the point of marketing before you’ve even found a product/market fit?”  Continue Reading →

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George Clooney taught me the value of perception

clooney-perception

While reading the book “The Obstacle is the Way” by Ryan Holiday, I came to understand how changing your perception of a situation changes the outcome. “The Obstacle is the Way” talks about how George Clooney changed his perception of his career early on, and how once he changed his attitude about his acting career, he was able to find success. Continue Reading →

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Making Customers Loyal in the Information Age

making-customers-loyal

The Wharton School of the University of Pennsylvania recently published a great article on their Knowledge @ Wharton website about how the digital marketing landscape is rapidly changing. The rules of marketing are changing and, according to a panel of experts at a recent Wharton Marketing Conference, need to focus on creating personal connections rather than sending out random tweets and Facebook posts. Continue Reading →

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7 Great Marketing Ideas from David Ogilvy

Marketing Tips from David Ogilvy

David Ogilvy was an advertising wizard. He moved from Great Britain to New York City to become the King of Madison Avenue. He became the King by creating some of the most iconic, and in turn, successful advertising campaigns of all time. What’s arguably just as impressive is that his marketing strategies, which he crafted from the ’60s through the ’80s, were so thought-provoking that they can still be applied to products and services today.

We found and dissected a handful of great quotes from Ogilvy to help ignite your marketing mind: Continue Reading →

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Be wrong as fast as you can: Failures are the best learning opportunities

growing-from-failures

Most people don’t want to fail. But, if you fail fast and fail early, you’re going to learn quickly and ultimately be a better innovator. You become more innovative when you aren’t afraid of failure because failing is a direct result of bending the implications of what you thought you knew. Failure comes from taking risk and it changes your understanding of reality. Continue Reading →

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11 Lessons Learned from The New York Times Innovation Report

NYT-Innovation-Report-Cover

The New York Times Innovation Report was leaked, which is fortunate for marketing professionals and content creators because it gives some fantastic insight into the legendary publication’s digital strategy. The report asks hard questions and makes recommendations on steps to help The Times keep up with the quickly changing online landscape. Reading The New York Times Innovation Report is an easy way to learn a lot of things that will help with content marketing and it provides important lessons (tested at scale) to help you grow and succeed online. Continue Reading →

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Crush it with a killer content marketing strategy

content-marketing

Blogging, or more accurately, quality blogging, is the easiest way for you to grow your business online. It is an extremely powerful marketing tool because when your business is writing quality content, users are likely to trust your brand more, discover your brand by accident using a search engine, and share your blog posts with friends and co-workers. While additional reach is just one of the benefits of blogging because the most valuable aspect of content marketing is the trust and credibility you build for your brand. Building credibility will lead to growth because it makes it a whole lot more likely that your current customers will refer more people to you. Continue Reading →