Every marketer has a desire to make content that is successful— this means creating content that increases pageviews, revenue, or whatever key metric matters most for their business goals. Some content never goes beyond the content creators eyes, but other content has the ability to take off and become highly successful. Why does some content get shared and other just vanish into an internet abyss?
The Jobs-To-Be-Done Theory is an economic theory from well-known Harvard Business School Professor Clayton Christensen. The theory will help you with business leadership, disruptive innovation, and growth marketing strategy. The theory was crafted around the notion that instead of looking at the product that people are buying, you need to examine why they are buying the product. You need to ask yourself, “what is the desired outcome that consumers are trying to achieve that is causing them to purchase this product?”
Zero to One: Notes on Startups, or How to Build the Future – Book Review
It’s been awhile since I read Zero to One by Peter Thiel, but I still vividly remember a lot of it. The clarity of my recollection of the book after last picking it up about a year ago is a testament as to how good and useful of a book it is.
Harvard Business School’s HBX CORe is Worth it
Earlier this year I completed the new HBX CORe program from Harvard Business School. Since then, I’ve had a lot of people ask me questions about the program and the question, “Is HBX CORe worth it?” continuously is asked. The simple answer to that question: yes.
The Hacker Mentality
The original definition of a hacker does not revolve around the notion of writing mischievous code, but rather outlines a person who is an exceptionally creative builder and innovator. If you’re reading this, you’re probably a hacker (you just may not realize it, yet). You are always looking for new tools that help you refine your way of innovating and you love conquering challenge after challenge because you often feel like you have no idea as to what you’re doing, but take comfort in the fact that visionary leaders like Steve Jobs or Elon Musk were once at this same point in their professional journey. A hacker is drowning in a sea of knowledge and when everything clicks, they make big things happen.
LinkedIn’s Stunning New Toronto Office
LinkedIn just opened the doors to a new Toronto office, and it’s amazingly designed. The office is located in Toronto’s Eaton Centre Towers, and was designed by IA Interior Architects. The office features a brilliant view of downtown Toronto, a gym, a lounge, a two-story game room, meeting rooms, a relaxation room, and multiple relaxation spaces.
Traction: A Startup Guide to Getting Customers – Book Review
I recently read the book Traction: A Startup Guide to Getting Customers, and found it to be a fantastic read with tons of great ideas on how to grow a business quickly and find new customers efficiently. The book, which was written by Gabriel Weinberg and Justin Mares, outlines the ways in which marketing is currently undergoing a major shift in tactics.
Business takeaways from The Art of War
The Art of War wasn’t written by Sun Tzu to be a business guide, but the insights on war strategy that he shares can help shape your business strategy. Below are a quick list of business takeaways from The Art of War:
Bundling unrelated products will increase your sales
It probably seems counterintuitive, but the best way to bundle products together is actually to bundle unrelated, not related, products together. Before explaining why this is, let’s take a moment to have a quick refresher on what bundling is. Bundling is the practice of selling two or more products or services as a single unit for a discounted price. A bundle is attractive to consumers because a consumer wants to receive value, and the discount associated with receiving multiple products helps consumers feel like they’re getting decent value.
Building a company by focusing on building a community
It’s arguably impossible to scale a product or business without building a community. Building a strong community early on does two great things for your business: (1) It helps you build early traction because early users often become the best product evangelists. (2) It position your business for long-term success because your community will want to see you both grow and succeed.