Infinite Idea Machine
A product studio that helps founders make product breakthroughs.
Infinite Idea Machine is a product studio based in San Francisco. We partner with a small number of founder teams to design and grow apps that last: product strategy, UI/UX design, and growth for startups building hit consumer products.
This isn't advice from the sidelines. We embed directly inside each product, working with the team on the actual UI, the actual flows, and the actual metrics that move the needle. Design is not a deliverable. It's a practice the founders take over.
The studio came out of what I kept noticing after Superlocal's acquisition by Foursquare: most early-stage founders don't have a taste problem, they have an execution-of-taste problem. Infinite Idea Machine is how I help solve it.
Highlights
- Embedded product design and strategy for founder teams
- Focus on consumer apps with strong taste and real metrics behind them
- Partner model, not an agency model: small number of teams, deep engagement
- Founded after Superlocal's acquisition by Foursquare
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